AI for the iGaming industry
Jada Gaming has developed Jada Brain, the all-in-one artificial intelligence solution to optimise marketing and operations of the iGaming industry.
With the increasing pressure on operators caused by competition and advertising restrictions, increasing player retention, reducing bonus costs and optimising the operational efficiency are the main goals and challenges of the iGaming operators.
Jada Brain is the data analytics platform that uses AI to increase marketing efficiency through Content Personalisation, Bonus Abuser detection, CRM and Affiliate optimisation. Jada Brain also helps operations managers with customer sentiment analysis and a responsible gambling engine that helps to weed out potential problem gamblers before their gaming goes beyond fun .
Jada Brain can be implemented in a couple of weeks and its predictive analytics enable smart business decisions with precision and transparency, while increasing ROI.
Jada Brain’s modern infrastructure, with independently and easily configurable modules, allows us to integrate quickly with operators and also be able to scale quickly if the operator requires it.
Years of iGaming experience
Transactions per month
Average ROI margin increase
Jada Brain consists of modules configurable independently and according to the demands of each operator
It ranks all sport category, tournaments, events and betting markets by the predicted affinity for each bettor based on a machine learning algorithm that analyses their betting patterns. This allows operators to offer a personalised betting experience to their clients.
It ranks games by the predicted affinity for each player based on a machine learning algorithm that analyzes their game patterns. This allows operators to configure the casino lobby in a personlised way for each player. It can be used for campaigns or integrated into CRM tools or operators’ front end to automate processes.
It allows the operator to predict the player’s LTV for different time periods such as 6 months, 1 year, 2 years, etc. This is extremely important for estimating ROI in future campaigns, or for deciding how much to reward customers.
This module not only predicts whether and when a client is going to become inactive, but also suggests what to do if a client is about to or has already become inactive.
Bonus Abuser Detector
This module identifies bonus abusers quickly and effectively by using AI, analyzing patterns in player behavior and thus enabling more optimized spending on deserving customers.
With Jada’s AI a thorough analysis of the language used by customers in their communications with the operator, this module provides insights into customer base sentiment thus allowing operators to act quickly and anticipate solutions in real time.
A/B Performance Testing Engine
It allows to analyze the results of campaigns carried out and then optimize the marketing activity. This module has powerful capabilities to provide operators with the granularity they need in information.
It identifies potential VIP players before they hit or miss the operators’ existing segmentation thresholds. It also highlights the reasons why a player could turn into a VIP.
A powerful algorithm determines a player’s risk of becoming a problem gambler and assigns an appropriate rating so operators can act before the game becomes a problem. All information is anonymised to protect data privacy.
It offers operators a set of tools to understand not only how their affiliates are currently performing, but what impact any changes would have on their deal agreements.
Find out what people in the industry and in the media are saying about Jada
Jada Gaming Talks Jada Brain with Gaming International Online
Alberto Alfieri, Jada Gaming co-founder, talks to GIO about the company’s latest innovation, helping businesses optimise operations in the iGaming space
Jada Gaming Talks Jada Brain with Bonus Finder UK
Alberto Alfieri, Jada Gaming co-founder talks to BonusFinder.com about the company’s latest innovation, helping businesses optimise operations in the iGaming space
CTO Josh Tromans-Jones spoke with iGamingCapital’s Solomon Cefai about the “almost endless potential of AI within the iGaming sector”. Read the full interview here.
AI helps make Michigan online gambling safer
We had the pleasure of speaking with Dan Holmes of Michigan Sharp about how Jada Gaming is using AI to address responsible gaming and enhance user experience for online casinos and sportsbooks.
CTO Josh Tromans-Jones chatted to EGR
CTO Josh Tromans-Jones chatted to EGR about how AI and machine learning can be used by the igaming industry to tackle the crypto question. Check out the full article here.
Our CTO Josh Tromans-Jones sat down with GamblersPick
Our CTO Josh Tromans-Jones sat down with GamblersPick to explain more about how AI is improving user experiences and operators’ bottom line.
Insightful interview with iGamingBusiness about Jada's acquisition by Symplify
Insightful interview with iGamingBusiness in which the Symplify acquisition deal is delved into and how it positively impacts both businesses. Read the article in full here
La solución de Inteligencia Artificial para operadores de gaming de España y Latam
Nuestro CTO Josh Tromans-Jones se sentó con Sector del Juego para explicar más sobre cómo la IA está mejorando las experiencias de los usuarios y los resultados de los operadores..
Ahead of our SBC Summit Barcelona sponsorship, CTO Josh Tromans-Jones chatted with Erin-Marie Gallagher about using AI to alleviate “systematic struggles” in the iGaming industry.
Ahead of our SBC Summit Barcelona sponsorship, CTO Josh Tromans-Jones chatted with Erin-Marie Gallagher about using AI to alleviate “systematic struggles” in the iGaming industry. Article is here.
Want to make smarter decisions?
Filter out the noise and take advantage of the “wisdom of the crowd” through the data.
Jada Brain can be the virtual assistant for your operation, transforming data into intelligent decision making.
Created specifically for iGaming operators, Jada Brain features a unique AI engine that can absorb billions of data from different channels.
Jada Gaming was founded by two iGaming veterans:
Alberto Alfieri and Josh Jones.
Alberto has more than twelve years of experience in the online betting and gaming sector, he held executive positions in some of Europe’s leading operators.
Past experiences include company turnarounds, management and implementation of marketing and growth strategies through sales management, product development and launch, continuous systems improvement, and bottom-line performance enhancements.
It was paramount for all of the above activities being able to identify areas of potential growth by analyzing market trends and understanding customer requirements and behavior.
“We developed the idea of Jada Gaming in the years spent in the field and going through the same problems of all iGaming operators. It became clear that we needed to create a comprehensive AI-based solution explicitly tailored to help iGaming operators optimize all the efforts needed to conduct intelligent business management and capitalize on the data sitting in their systems.“
Josh has been working in the gaming industry for many years, both on the operator and affiliate side. He has led business intelligence and analytics teams throughout his career and has recently held positions as an CIO/CTO of some of the leading gaming companies.
His focus on previous roles has been to improve business visibility into operations by improving reporting, data visualization, and data processing, as well as the use of analytics and techniques such as machine learning to solve complex business problems.
“Having worked in the industry for many years, I have personally experienced the weaknesses that many traders pass. Much of it originates in “Why does my data not match?”, “Why can’t I get visibility into the operation?”, to “How do I identify a responsible gambling problem?” or “How can I identify a new VIP?” Jada’s goal was to create a comprehensive solution to give companies visibility into their operations and provide a turnkey analytics solution to solve these questions.”
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